|Biochar represents a big leap forward in the global effort to reduce our carbon footprint and provide a foundation for a much larger global organic fertilization movement. Talk with a bunch of greenbacks around the campfire; around the water cooler surrounded by a bunch of biochar entrepreneurs or a group of engineers from one of our top schools and nobody can seem to find anything wrong with biochar. SO WHAT'S THE PROBLEM?|
To me and those I represent at TerraLogix Group, LLC the problem is simple. The world lacks a robust international market for the stuff.
How do we get there Henry Ford faced a similar dilemma. Drop in on him circa 1896: Everyone who is smart enough to be in the know understands the automobile is a major leap forward. Cleaner (remember horses produce manure), faster. The car could be more reliable with improvements. The car could be a cost saver when implemented right. But in 1896 people were still coming to terms with the idea of the automobile. It was novel. It received a ton of attention. Some said it was going to be electric. Grout produced an electric car in Orange, MA. Some said steam, some said petroleum. The idea of the car lacked cohesion. The car lacked infrastructure necessary for mass use. Engineers were still focused on their toys, tinkering with the product. It needed someone to focus on the business model and supports needed to scale that business idea.
Jump to 2013 and we're faced with the same set of factors for biochar. Not everyone is even sure what the standards should be, although a look at the standards being developed by the International biochar Initiative (IBI) may have us heading in a more focused direction. Marketing, increased transparency, really communications savvy is what's needed to unify the message commercial and residential consumers need to understand the benefits and uses for biochar.
What's being done SMGraves Creative Associates in conjunction with TerraLogix Group and several of our partner organizations are dedicating our collective efforts to develop a mature marketplace for our end products with emphasis on biochar. Strategic partnerships will be key in this effort between agricultural constituents, retailers of organic and non-organic gardening products and more. Marketing and communications are being developed that will create a unified message for the industry. The product itself will likely go through permutations made custom to suit the needs of a variety of end-users.
As we speak there are a number of micro markets throughout the world pointing to the start of a vibrant marketplace for biochar. Regions including central California, West Virginia, parts of Australia like Victoria and many more are currently experiencing a robust market for biochar at favorable prices to the producers. Organization, communication and the right distribution are just some of the components we're working on to build a mature market for biochar.